Please include a 5 sentence-description of the seminar, a list of a few publications of the supervisor and a list of example topics of the thesis.
International Marketing: Development of business relationships in the internationalisation process
The area of the dissertations prepared should concentrate on international aspects of marketing strategies and activities. The special focus will be placed on the cooperation with various actors in the international market (purchasers, suppliers, competitors etc.). The aim of the dissertation should be to present the correlation between business relationships developed with specified actors and company’s success. Various means of developing market relationships may be analysed.
Building customer loyalty through strong brand image
The influence of the relationships with suppliers on company’s performance
The role of cooperation in the internationalisation process
List of a few publications of the supervisor:
Ł. Małys, Siła powiązań sieciowych w procesie internacjonalizacji a wyniki przedsiębiorstwa (Relationship strength in the internationalisation process and company performance), Difin, Warszawa 2013,
M. Ratajczak-Mrozek, Ł. Małys, Supply chain cooperation and company performance, Argumenta Oeconomica 2/2012, Wydawnictwo Akademii Ekonomiczne im. Oskara Langego (AE) we Wrocławiu, Wrocław 2012.
M. Ratajczak-Mrozek, A. Dymitrowski, Ł. Małys, Forms of internationalisation and company performance (research results), in T. Rynarzewski (ed.), Modern World Economy. Micro- and Macroeconomic Issues, Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu, Poznań 2012.
Ł. Małys, The essence of business networks in the internationalisation process (research project 2010-2012), in K. Fonfara (ed.), The Development of Business Networks in the Company Internationalisation Process, Poznań University of Economics Press, Poznań 2012.
Ł. Małys, The Mechanism of Building Business Network Relations in the Internationalisation Process, The 26th IMP Conference: "Business Networks - Globality, Regionality, Locality", Budapeszt 2010.